Eastern Accents
Textiles Tell Stories
Editorial Campaigns for a Luxury Textile Brand
ROle
Art Director
Lead Designer
Expertise
Campaigns
Year
2021
Project Overview
As Lead Designer at Eastern Accents, I worked in-house leading and executing campaign concepts within the luxury textile and interior design space. The role required wearing multiple hats—guiding creative direction, shaping campaign narratives, and overseeing execution across digital and print—while maintaining the brand’s elevated, fashion-forward identity.
Operating in a highly trend-driven industry, I collaborated closely with internal teams to translate seasonal inspiration, materials, and market trends into editorial-style campaigns that felt refined, relevant, and aligned with the brand’s craftsmanship and heritage.
During my time at Eastern Accents, I contributed to and led three key campaigns, each rooted in storytelling, texture, and visual sophistication—positioning the brand within the evolving world of high-end interiors.
Campaign Concepting
Art Direction
Visual Design
Digital & Print Assets
Moments
Selected campaign work, click to explore
High
Engagement
Increase in social and email engagement following campaign launches
Increased
Traffic
Lift in showroom visits
and press interest at market events
Record-
Breaking
Top-performing collection launches during tenure
