ELevate k-12
Education, Built to Scale
BRAND LAUNCH
ROle
Design Lead &
Art Direction
Expertise
Brand
Year
2024

"
Ending the teacher shortage.
-Elevate K-12
Project Overview
As an in-house Design Lead at Elevate K-12, I worked closely with cross-functional teams—including marketing, leadership, and external partners—to shape and evolve the brand across digital, print, and campaign touch points. My role sat directly under creative leadership, where I led design direction while managing execution from concept through delivery.
Elevate K-12 is an education technology company focused on expanding access to high-quality instruction through live, virtual teaching. As the organization scaled, the brand needed to communicate credibility, innovation, and trust—while remaining approachable to schools, educators, and districts nationwide.
I supported this growth by translating strategy into cohesive visual systems, ensuring brand consistency across marketing campaigns, sales materials, and digital platforms. This work balanced clarity with warmth, helping Elevate K-12 stand out in a competitive and rapidly evolving education space.
SCOPE OF WORK
Brand identity support & evolution
Art direction across campaigns
Marketing & sales collateral
Digital & print design systems
Cross-team design leadership




"Before now,
there was then."
-Miles: History


“Exploring
what’s possible.”
-Nova: Science


"Problem-solving
in progress."
-Vector: Math



"Words at work"
-Echo: ELA








