Everyday Owl
Adulting, Made Less Painful
Brand Identity System
ROle
Lead Brand Designer
Expertise
Brand
Year
Brand Identity
Guidance, Made Relatable
Project Overview
Everyday Owl is a digital-first resource created to support Gen Z as they navigate early adulthood—from finances and relationships to health and communication. Designed to live primarily on social platforms, the brand uses humor, clarity, and trustworthy information to make complex topics feel approachable and human.
The visual identity was built to feel warm, modern, and relatable. A refined take on Gen Z yellow anchors the palette, paired with natural tones inspired by Portland’s landscape. The owl character serves as both a guide and a conversational symbol—wise, friendly, and non-judgmental—reinforcing Everyday Owl’s mission to meet young adults where they are.
SCOPE OF WORK
Brand identity & visual system
Logo & character development (Eddy)
Color palette & typography
Social media templates
Web design support
Brand guidelines
